Privacy Policy

Wyndham Hotel Group, LLC and its corporate affiliates or subsidiaries (collectively, “WHG”, “we”, “us” or “our”) cares about privacy and wants you to be familiar with how we collect, disclose, and use (“Process”) information about you. This privacy notice (“Privacy Notice”) describes our practices concerning information we collect through our websites (the “Websites” or “sites”), social media pages we control (“Social Media Pages”), and software applications we make available (“Apps”) and through offline activities, such as when you provide your data by phone via our call centers or in person (collectively, for all items above, the “Services”).

This Privacy Notice does not apply to hotels operated by WHG franchisees (independently owned and operated) or that WHG manages but does not own (“Hotels”). For example, Hotels may conduct and are solely responsible for their own marketing campaigns. Please read each Hotel’s privacy notice to understand how it will treat your Personal Information.

Please read the following to learn more about our privacy practices, and note that our practices are subject to applicable law. This means that they may be more limited in certain jurisdictions to reflect local legal requirements.

Information Categories

We collect “Personal Information” (information that identifies you, relates to you, describes you or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly with you as a particular individual or if a California resident, your household) about you from a variety of sources and use and disclose it for multiple purposes.

Contact Information

Elements:
Sample data elements include without limitation, real name, alias, postal address, phone number or email address
Legitimate Business Interests / Purposes:
We may use this information for our business transactions with you, including without limitation, to:
Enter into or perform a contract with you
Respond to your inquiries or requests, or to complete and fulfill any purchases or services requests
Send transactional or administrative information to you
Allow you to participate in sweepstakes, contests and similar promotions, and to administer them
Send you communications we believe may interest you, for our own or third parties’ products and services
Allow you to send messages to a friend through the Services, or submit reviews or other user-generated content
Allow you to participate in any loyalty or other programs
Personalize your experience on the Services by presenting products and offers tailored to you
Sources:
You, when you interact with us, including without limitation as described above (for example, using the Services, contacting us, making a reservation, registering or paying for a product or service, staying at a property, providing us feedback or reviews, participating in loyalty or other programs, promotions or activities)
Other sources, including without limitation public databases, joint marketing partners, data firms, social media platforms, from your social media connections, your social media account if you choose to connect it to your Website account if applicable, or other third parties
Sharing:
We may share this information with Affiliates, Service Providers, Business Partners and Other Third Parties as described in this Privacy Notice or as permitted by law as described below under “Information Disclosure”
We may sell or license this information for financial consideration to our former affiliate, a timeshare corporation so that they may contact you about their products or services which may interest you
Demographic Information
Elements:
Sample data elements include without limitation, age, gender, family status, income or other information
Legitimate Business Interests / Purposes:
We may use this information to:
Personalize your experience on the Services by presenting products and offers tailored to you
Complete and fulfill any purchases or requests for services (for example, if you are travelling as a family with adults and children and have associated accommodations preferences)
Sources:
You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, staying at a property, participating in loyalty or other programs, promotions or activities)
Other sources, including without limitation public databases, joint marketing partners, data firms, social media platforms, from your social media connections, your social media account if you choose to connect it to your Website account if applicable, or other third parties
Sharing:
We may share this information with Affiliates, Service Providers, Business Partners and Other Third Parties or as permitted by law as described below under “Information Disclosure”
Government-issued Identification Numbers or Documents
Elements:
Sample data elements include without limitation, driver’s license number, social security number, passport number or other similar government-issued identification number and associated documents
Legitimate Business Interests / Purposes:
We may use this data to more precisely identify you where needed, such as for fraud prevention or compliance verification; or as required by law, such as for tax or financial processing or other purposes
Sources:
You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)
Other sources, including without limitation public databases, data firms or other third parties
Sharing:
We may share this information with Affiliates, Service Providers or as permitted by law as described below under “Information Disclosure”
Financial Information
Elements:
Sample data elements include without limitation, credit or debit card number, bank account number or other financial information
Legitimate Business Interests / Purposes: We may use this data to:
Enter into or perform a contract with you
Allow you to make a payment for a product or service
Complete and fulfill any purchases or requests for services
Sources:
You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)
Other sources, including without limitation public databases, data firms or other third parties
Sharing: We may share this information with Affiliates, Service Providers or as permitted by law as described below under “Information Disclosure”
Unique Personal Identifiers
Elements:
Sample data elements include without limitation, online identifiers, Device ID, Internet Protocol (IP) address, account or membership name or identification number or other similar identifiers
Legitimate Business Interests / Purposes:
We may use this information to:
Complete and fulfill loyalty program activities by using a membership number, if applicable
Analyze usage of the Services (for example, on our Websites, Social Media Pages or Apps)
Understand how you use our Services across the various devices, and to deliver tailored promotions
Recognize you across devices you use, and allow us to serve advertisements about goods or services that may interest you when you access and use our Services or other websites, apps or online services
Facilitate geolocation activities as described below
Sources:
You, when you interact with us, including without limitation as described above (for example, using the Services, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)
Other sources, including without limitation public databases, joint marketing partners, data firms or other third parties
Sharing: We may share this information with Affiliates, Service Providers, Business Partners or Other Third Parties or as permitted by law as described below under “Information Disclosure”
Transaction, Relationship, Personal Preferences, Usage and Location Information
Elements:
Sample data elements include without limitation, purchase or usage history (for example, stay or trip information and preferences, such as your preferred location/facilities, dates and number of children included), member or other program status, communications preferences, product or service preferences (such as any special needs or conditions that may impact your stay), Services usage history, location information


Legitimate Business Interests / Purposes:
We may use this information to:
Personalize your experience on the Services by presenting products and offers tailored to you
Complete and fulfill any purchases or requests for Services (for example, if a special need, condition or other preference is mentioned that may impact the accommodation arrangements for your stay, or if you have a preferred location/facilities or amenities for your stay)
Configure your profile to reflect your communications preferences (for example, preferring email over text messages or postal mail, or opting in or out to certain types of messages)
If you have downloaded our Apps, to provide real-time information or offers to you based on your transaction or stay information and your geolocation
Sources:
You, when you interact with us, including without limitation as described above (for example, using the Services, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities) using a variety of devices, such as a mobile phone with location tracking enabled on the phone or an App
Other sources, including without limitation public databases, joint marketing partners, data firms or other third parties
Sharing:
We may share this information with Affiliates, Service Providers, Business Partners or Other Third Parties or as permitted by law as described below under “Information Disclosure”
User Generated Content or Social Media Account Information
Elements:
Sample data elements include without limitation, reviews, testimonials, posts or social media account information such as profile data, posts or other information
Legitimate Business Interests / Purposes:
We may use this information to:
Facilitate social sharing functionalities of your social media account(s)
Allow you to send messages to a friend through the Services, where you are permitted to provide us with their data
Allow you to participate in sweepstakes, contests and similar promotions, and to administer them
Send you newsletters or marketing communications we believe may be of interest to you, for our own products and services, and on behalf of our Affiliates or selected third parties
Allow you to provide a testimonial or story, or submit a review or comment
Allow you to “Like”, “Follow” or otherwise connect with or post to one of our Social Media Pages
Sources
You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)
Other sources, including without limitation public databases, joint marketing partners, data firms, social media platforms, from your social media connections, your social media account if you choose to connect it to your Website account if applicable, or other third parties
Sharing:
We may share this information with Affiliates, Service Providers, Business Partners or Other Third Parties or as permitted by law as described below under “Information Disclosure”
Cookies, Pixels or Beacons
Elements:
We may use “cookies” (small text files this site sends to your computer and stores on your hard drive) to save your preferences. For example, a cookie may save a user’s login details, so that they do not need to login every time. Cookies may be persistent or temporary. Persistent cookies retain preferences for future sessions and stay valid until a set expiry date (unless deleted earlier by the user). Temporary cookies expire at the end of the session, when the browser is closed.
Google Analytics: We use Google Analytics to better understand how visitors use our site and for interest based advertising associated with your Google Account and devices you use. This cookie’s site usage information is transmitted to and stored by Google. You may opt out of Google Analytics here: http://tools.google.com/dlpage/gaoptout?hl=en.
Adobe Marketing Cloud Device Co-op: WHG participates in the Adobe Marketing Cloud Device Co-op to better understand how you use our sites across devices, and to deliver tailored promotions. To learn more about this and to manage your preferences, visit: https://cross-device-privacy.adobe.com.
Pixels, Beacons: We or third party ad servers may use invisible pixels or beacons to count users visiting certain pages. This is collected, reported in the aggregate and may be used to improve our marketing programs, and target advertisements at this Website and/or on others.
Legitimate Business Interests / Purposes:
We may use this information to:
Simplify your Website use by saving your preferences to improve your next visit to our Website
In the U.S., to collect personal information you enter into the Website booking form (even if you do not click to submit) to send you an email if the booking is not completed
Determine how the Website is used (statistical or marketing purposes)
Facilitate tailored advertising or monitor patterns of buying specific goods or interest – for example, holidays or hobbies and run advertisements tailored to the user based on online buying habits
Facilitate interest based advertising associated with your Google Account and devices you use
Understand how you use our Services across the various devices you use and to deliver tailored promotions
Sources:
You, when you interact with us, including without limitation as described above (for example, using the Services)
Other sources, including without limitation advertising or joint marketing partners, data firms or other third parties
Sharing:
We may share this information with Affiliates if linked to our sites, Service Providers or Other Third Parties or as permitted by law as described below under “Information Disclosure”. California residents: We may share this information in a manner constituting a sale under the CCPA. Please see the California Supplemental Privacy Notice, below.
We do not control or have access to third party advertising partners’ cookies, but allow them to be used to identify purchasing or interest patterns and run ads tailored to the user’s online habits.
Preferences:
Please visit our Cookie Consent tool available in the footer of this website for more information about cookies used on this site and for preferences information.
Do Not Track Signals: We do not currently respond to browser ‘do not track’ signals. Third parties, including our service providers, may collect information about your online activities over time and across websites, including when you visit our site. To learn more about your choices regarding data collected about your online activities, visit www.aboutads.info and networkadvertising.org.
Internet Based Advertising: We may use third-party advertising companies to serve ads for goods and services that may interest you when you access and use our Services or others’ services, based on information about online activities across sites. These companies may use a unique cookie on your browser (including using pixel tags) to collect data about your online use and to recognize you across devices. If you would like more information about this practice, and learn how to opt out of it on your device browsers, visit www.aboutads.info and www.networkadvertising.org. You may also opt out in certain social media platforms by reviewing your account settings and restricting sharing your information with ad partners or tailoring ads based on information shared by ads partners.

All Categories


Data from all categories above may also be used for our legitimate business interests / purposes concerning data analysis, audits, fraud monitoring and prevention, internal quality assurance, developing new products, enhancing our Services, helping us comply with legal requirements or process, enforcing compliance with our Terms of Use or any product, service or program terms and conditions, helping protect our Services, determining the effectiveness of our promotional campaigns and operating and expanding our business activities. We may share or disclose it to respond to requests from public and government authorities globally; to protect our operations or those of any of our Affiliates or other third parties; to protect our rights, privacy, safety or property, or that of our Affiliates, you or other third parties or to allow us to pursue available remedies or limit damages we, our Affiliates or other third parties may sustain.

Non-Personal Information


We and our third-party service providers may collect usage information when you visit and use the Services. This may include browser type and/or settings, operating system, page(s) served, the time, request source, preceding page view, and similar data. We may analyze this information and use it to help us determine how our Services are used, such as how visitors arrive at the Services, what content is popular or most relevant and what type of visitors are interested in certain content or ads. We use non-personal information in a variety of ways, including to help analyze site traffic, understand customer needs and trends, carry out targeted promotional activities and improve our services. We may use such data by itself in anonymized form or aggregate it with information obtained from others. We may share such data with our affiliated companies and third parties to achieve these objectives and others, but the aggregate or anonymized data does not personally identify you. We may provide our analysis and certain non-personal information to third parties (who may use it in turn to serve ads tailored to your interests), but this will not personally identify you.

If we subsequently associate your usage data or re-identify anonymized data with Personal Information you provide in a way that allows us to identify you as an individual or for California residents, as part of a household, we will treat the combined data as Personal Information.

Information Disclosure. We may disclose your Personal Information as described below.

Affiliates: To any other entity that is, at the time you disclose your Personal Information, directly or indirectly controlled by, or under common control with us (“Affiliates”) for the purposes described herein, unless otherwise prohibited by law. Please see our current Annual Report for details about our Affiliates as of its publication date.
Service Providers: We may disclose your information to our service providers, who perform services for us such as, without limitation: travel services, financial and/or tax services, vacation insurance, website hosting, data analysis, payment or credit card processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, legal advisers, accountants, auditing or other services.
Business Partners: In accordance with your preferences, we may disclose your Personal Information to business partners to provide you with services of interest to you. For example, we may share it with owners or operators of hotels and resorts, airlines, car rental services, retail stores, credit agencies and other third parties to facilitate reservations, assist you in making arrangements or